Hurco South Africa History

May 2006 - Hurco opens office in South Africa
Hurco Companies, Inc. is pleased to announce that it has opened up an office locally,
which will be known as Hurco South Africa.

Home base for its sales, service, and application support personnel will be in Benoni, Gauteng and the office will be headed up by David Cutts, who has been in the metalworking sales environment for over 30 years.

First Machine Sold

Picture: The first Hurco VM1 sold in South Africa was to Rybro Tool and Die

A little bit about Hurco Companies, Inc.

Hurco Companies, Inc. is an industrial technology company that designs and produces interactive computer controls, software and computerised machine tool systems for the worldwide metal cutting and metal forming industry. The end markets for the Company’s products consist primarily of independent job shops and short-run manufacturing operations within large corporations in industries such as the aerospace, defense, medical equipment, energy, transportation and computer equipment.

The Company is headquartered in Indianapolis, Indiana and has sales, application engineering and service subsidiaries in High Wycombe, England; Munich, Germany; Paris, France; Milan, Italy and Singapore, along with manufacturing operations in Taiwan. Products are sold through independent agents and distributors in the United States, Europe and Asia. The Company also has direct sales forces in the United States, the United Kingdom, Germany, France, Italy, and Asia.

Hurco Companies was founded in 1968.

The product range includes: CNC Graphite Electrode Machining Centers, CNC Horizontal & Vertical Machining Centers, CNC Milling Machines and Equipment, CNC Lathes, Machine Control Software, Machine Controls and Machining Centers and Machine Tools.

Fast forward to July 2008 and Hurco decided to commit themselves in establishing Hurco South Africa (Pty)Ltd

“Like the rest of the group we intend to build Hurco South Africa into a customer-focused organisation with sales, service, and applications support capabilities that are unmatched anywhere else in the country” General Manager David Cutts said confidently.

A Global Presence with Multinational Markets

Hurco South Africa Service

Present was Peter Guy, export sales manager together with David Cutts and Johnny Walker. David and Johnny would take care of sales whilst Hurco SA started to look for more sales personnel and application personnel

"Hurco has a successful and effective supply chain, consistently providing the same quality machine and control systems at all locations that are compatible with localised market demand. The machine tool market has changed significantly over the past 10 years. Currently, 80% of worldwide machine tool consumption is outside of the United States. Hurco’s selling organisations are strategically positioned to provide full service to customers within their specific markets. Each of the selling companies have resident General Managers and staff who are positioned to work closely with Hurco customers to understand their application requirements. Hurco is strategically planning to grow in each of these emerging markets and this is why Hurco have decided to open an office in South Africa” Cutts continued.

"Hurco’s customers have historically provided components and services within the automotive, aerospace, medical equipment, energy, injection tool and molding, transportation and computer equipment industries. Recent global pressures have dramatically impacted on these traditional markets. Hurco is responding to their customers’ need to compete in a true global market because their success depends on their ability to quickly adapt to new environments. In such a dynamic and shifting industry, diversity and flexibility are critical elements for our customers to provide value added machining services to their customers.

"Hurco’s control, software and machining systems provides customers with these attributes which help them operate at maximum levels of efficiency without adding overhead and other non-value added expenses.

"We provide customers with the ability to eliminate process steps leading to, and during the machining process. Our control, software and machine design are driven by our customers’ success under the highest competitive positions. We will continue to work with customers to identify even greater process efficiencies, understanding that our success is dependent upon our customers’ success.

"We make machines smarter.®" is the Company’s registered slogan and this is backed up by the fact that Hurco are continually improving and introducing new products. Just this month at MACH 2006 in Birmingham, UK four new machining centres, positioned between 'entry level' and 'mainstream' were introduced. The machines feature long Y-axis travel and the single-screen Ultimax control.

"We will be reporting to Hurco Europe and they will be providing us with all the support we need. Already they have shipped two machines to us which we are currently installing at customers and more are on the water for us to set up in our showroom” Cutts concluded.

Open House

An overall view of the first open house held in July 2008

Training Centre

By September 2009 Hurco was finished with the building of the training centre and had the first students received their training. Pictured above the trainees from Consol Glass

For further details contact Hurco South Africa on TEL: (011) 849 5600