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Veem Engineering - Forget the Vuvuzela, Get the Minizela   

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“We are also currently working on additional designs for the other sports.
So watch out rugby fans.”

-- Sacha Vere, General Manager, Veem Engineering, South Africa
 
When people think of the 2010 World Cup in South Africa, they instantly remember the Vuvuzela. Now get the football hooter known as the Minizela. Unlike its big, cumbersome more famous cousin, the Minizela is only 14 cm in size and comes in a completely different shape. The principle of blowing to make the sound that is just as pervasive and noisy as the Vuvuzela holds true, but in the case of the Minizela, far less effort and technique is required.

 

As one can see by the pictures in this article the shape of the Minizela is completely different to the Vuvuzela and has been 100% patented, according to its developers Veem Engineering.
 
Veem Engineering was founded in 1969 and today is run jointly by equal share partners Sacha Vere and Debbie van der Westhuizen. The company, started by Sacha’s father who was a tool and die maker, focused initially on general engineering with emphasis on special tooling manufacture and high pressure zinc die casting. This type of work continued to occupy the company’s shopfloor until 1995 before a change of emphasis took place. Plastic products and components were making their mark so Sacha Vere decided to purchase a plastic injection moulding machine. He had the design experience to make the moulds and was soon manufacturing a variety of plastic components for a number of industries.
 
As the plastic injection moulding business flourished, there came a greater need bring some of the tooling manufacture in-house. This would help to improve product quality and speed of turnaround. Sacha Vere comments “The plastics side of the business was very successful and we needed to maintain our reputation so we decided last year to take control of the situation and start investing in the tool room again.”
 
New Hurco CNC machining centre
Last year the company moved forward in this department by investing in a Hurco VM1 CNC high speed machining centre with conversational programming.When Sacha started looking for CNC equipment with a low-cost investment for the tool room he was not sure what he wanted. However after he saw Hurco’s VM1 at a local show, he realised that he could get machining centre performance and productivity without sacrificing fast programming and setup. His decision was easy.
 
Hurco’s VM1 machining centre hit the mark for the versatility Veem Engineering needed. Its X-Y-Z axis travels at 660mm x 356mm x 457mm, packaged on a 2 700 Kg frame that only takes up 3.5 m², made it a perfect fit for their operations. Coupled with its 15 HP 10,000 RPM spindle, 18 mpm rapids and 16-station swing arm ATC, the VM1 was ideal for the challenges that they face.

“We are now able to make and maintain our moulds again. Our tool designer also invested in SolidWorks and Autocad packages on the design side as well as MasterCAM on the machining side” explained Sacha.
 
“We can now provide customers the unique service of designing the required product, manufacturing the mould, designing the necessary tooling and then manufacturing the final plastic product.”

Other products produced by Veem Engineering include low cost lighting and SABS approved electrical fittings that are sold to various electrical wholesalers and distributors, and mining products manufactured to ISO specifications that are currently sold to Impala Platinum mines. The mining products are used in underground drilling machines. Other products include hi-tech computer controlled smoke detection units made under licence, promotional items in plastic and zinc as well as a range of custom mouldings for the telecommunications industry.
 
The Minizela
The idea to design and manufacture the Minizela was conceptualised in 2009. “We believe that the Vuvuzela is a cumbersome product that is very ugly when you look at it. We admit that it has enthralled the masses but there is always room for a product that is unique to the sport. You will see with the first one that we have designed, that it comes in the shape of a football” said Debbie.
 
“The design was quite challenging especially as you had to ensure that the sound emanating from the product was ‘pleasant’ on the ear and right from the beginning we had decided that the product had to be something more manageable in terms of its handling aspects” continued Debbie.
 
“The Minizela is made up of four components and a diaphragm. We make the mould tools on the Hurco and injection mould the components in-house. Each cycle time is about 30 seconds and we are capable of producing about 80,000 a month.”  “The beauty of the Minizela is that the branding is a simple task and is identified via a sport. For example if you wanted a Manchester United Minizela we make up the plastic shrink wrap to your design. The possibilities are endless in this area. We are currently working on additional designs for the other sports as well, so watch out rugby fans” Debbie enthused.  “We made it just in time for this 2010 Football World Cup and we are very pleased that it is a Proudly South African product” concluded Debbie.
 
Veem Engineering is based in Knights, Germiston, Gauteng and utilises 600 m² of factory space. The current staff compliment is 17.
 
For further details contact Veem Engineering on Telephone: +27  (0)11 822 7671