"When I am out on the tour talking with the pros, they want service. With my Hurco back at the shop, I can respond to their wishes almost immediately. If we agree with a change on Tuesday, they're puttin' for a bird on Thursday."
-- Bobby Grace, Founder
Bobby Grace Putters designs and manufactures advanced golf equipment using the latest CNC machining technology from Hurco. After great success milling putters in the mid 1990s, Bobby Grace sold his first product line to Cobra®. In 2003, Bobby developed a new and innovative concept in putter design that could be patented and brought to the market.
Drawing from his experience with his milled putter designs, Bobby found that if he created a putter with a deep body and placed a heavy “mass” at the end of that body away from the face he could create a high moment of inertia with the putter. With this high moment of inertia, the putter has a much larger “sweet” spot, delivers straight putts, and is extremely stable. The MOI or “Moment of Inertia” Amazing Grace putter was born.
Bobby had used Hurcos in his first operation during the 1990s. He found the fast and easy-to-use programming of Hurco’s control to be ideal for his innovative operations with constantly changing product lines. He was able to expand his workforce as the business grew because the Hurco machines were easy to operate, versatile and productive.
Key Hurco Advantage: The VM1 Machining Center
When he started his new operation in 2003, Bobby was looking for a bed mill as a low-cost investment. After he saw Hurco’s VM1 at a local show, he realized that he could get machining center performance and productivity without sacrificing fast programming and setup for a price not much more than a bed mill. Given his previous experience with Hurco, his decision was easy.
Hurco’s VM machining center hit the mark for the versatility Bobby Grace Putters needed. It’s X-Y-Z axis travels at 26″ (660mm) x 14″ (356mm) x 18″ (457mm), packaged on a 6,000 lb. frame that only takes up 36 sq. ft., made it a perfect fit for his operations. Coupled with its 15 HP 8,000 RPM spindle, 700 IPM rapids and 16-station swing arm ATC, the VM1 was ideal for the challenges Bobby’s machinists face.
The VM1 machines used at Bobby Grace Putters are equipped with electronic probes. As an example of an operation in Bobby’s shop, a manual pallet shuttle is used to load the blanks for machining. Before the start of the operation, the probe checks the alignment of the blank and corrects the program coordinates for part skew. The result is faster setup and higher quality parts while requiring less operator skill.
Hurco’s VM machining center is used for prototype development and to provide customization for various clients, touring professionals and companies.
Bobby markets his revolutionary putters in two ways. First, he sells a large volume of his putters through an international distribution system. However, many professional golfers on the pro tour demand custom putters. While on tour, many golfers routinely e-mail or fax changes to Bobby Grace Putters. This is where the unmatched capabilities of the VM1 and the Hurco control come into play. After making these custom alterations to his putter design, Bobby sends the custom putter in one or two days to his customers. Bobby’s competitors take weeks to make custom designs.
Many companies provide custom Bobby Grace putters as gifts or incentives. Hurco’s DXF file transfer allows the machinists at Bobby Grace Putters to download customer logos to create custom putters in hours, not weeks.
Using Hurco’s productive and versatile Hurco VM general purpose CNC machining centers and easy-to-use control technology, Bobby Grace Putters will provide amateur and professional golfers worldwide the best chance to sink that long shot!