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Hurco Expands Distribution to South America   

Published: 7/6/2015

INDIANAPOLIS—Hurco announced the appointment of COSA IntermáquinasComércio De Máquinas e Equipamentos Ltda., as the exclusive full-service distributor of Hurco CNC machines in Brazil, South America. Hurco and COSA officially announced the partnership at the FEIMAFE show​ in Sao Paulo, Brazil.


Joe Braun, General Manager of Hurco Americas, said, “We decided to expand our global reach to the world’s ninth largest market because we found the right partner in COSA. Due to the expertise of the more than 60 employees and the competence and experience of the leadership team, I am confident this relationship will benefit both Hurco and COSA in addition to manufacturers in Brazil.”


Marcos Antoniazzi, Director of COSA Intermáquinas, said, “COSA is excited to represent Hurco in Brazil. The benefits of the Hurco CNC machines are ideal for the market in Brazil where almost 90 percent of the manufacturers are classified as small to medium in size. Due to the flexibility of the Hurco control, these manufacturers can make parts more efficiently and increase their profit margin because the control is equally powerful whether you use industry standard NC, or G-Code, or the intuitive Hurco conversational programming. Additionally, the NC/Conversational Merge feature of the Hurco control combines the benefits of both NC and conversational. This versatility will be very appealing to manufacturers in Brazil.”

 COSA and Hurco at FEIMAFE

Hurco was founded in 1968 in the USA, and has 11 divisions internationally. The company is known for inventing control technology that makes manufacturers in the small to medium batch environment more profitable because the Hurco control minimizes programming and setup time. The company manufactures more than 60 models of CNC machines including 3-axis mills, 5-axis mills, slant-bed lathes, lathes with live tooling, boring mills, horizontal mills, heavy duty lathes, and double column machining centers.


While COSA was founded in Switzerland in 1917 and started selling machinery in Brazil in 1942, the Brazilian COSA has been in operation as a private company since 1992. COSA is a full-service distributor with offices in Sao Paulo and Caxias Do Sul. The team of 60 employees includes applications engineers, sales engineers, service engineers, and administrative staff.