INDIANAPOLIS –With the introduction of Hurco’s new brand identity that focuses on machinists and the parts they manufacture, Hurco announced the launch a new information resource specifically for machinists. The Hurco Blog is authored by Michael Cope, a former shop owner and current Applications Engineer and Product Technical Specialist at Hurco.
“When we worked on our rebranding initiative, we wanted to make sure we listened to the voice of the machinist, our core customer,” said Phil Fassnacht, Marketing Director for Hurco. “Because of Mike’s experience at Hurco as an Applications Engineer combined with the fact that he owned and operated a shop, I knew he would be able to generate valuable content that would really help our customers,” continued Fassnacht.
The Hurco Blog contains topics that resonate with all machinists, such as high-speed machining, 5-axis workholding, and 5-axis accuracy, in addition to tips that are specific to Hurco machine tools.
Cope has been in the manufacturing industry since 1984 and says, “Despite all of the ups and downs of this industry, I can’t imagine any other industry that offers the opportunity to combine craftsmanship and creativity with technology. When I’m writing posts for the Hurco Blog, I think of information that would have been helpful to me as a machinist who owned a shop. Manufacturing technology moves so fast and I hope the articles I write will help machinists get relevant information quickly so they can get back to making chips and/or running their business,” says Mike Cope.
Hurco Companies, Inc.hurco.comhttp://blog.hurco.com/blogOne Technology WayP.O. Box 68180Indianapolis, IN 46268-0180800.634.2416
INDIANAPOLIS—Hurco announced the selection of new distributor partners and expanded territories for several other distributors throughout the U.S.A.
Machinery Sales Company (pictured left: Garry Frost and Gary Smith) has been selected as the exclusive distributor of Hurco machines in southern California while HS&S Machine Tool and Metrology, Inc. has been selected to represent Hurco in northern California and northern Nevada.
Hurco has expanded the territory of ACI Machine Tools (pictured above) to include Tennessee in addition to Kentucky and southern Indiana. Applied Machine Sales will focus exclusively on Georgia, Alabama, and Florida. In Illinois, Machinery Source has been chosen as the Hurco representative for the Chicago area.
According to Joe Braun, Manager – Distributor Development for Hurco North America, “These distributors and other distributor partners throughout the U.S. are successful representing Hurco because they understand how to demonstrate the value Hurco technology provides. In particular, the Hurco control has multiple features that help shops increase profitability in a high mix/small batch environment. Additionally, UltiMotion®, patented technology only available from Hurco, has been so well-received by customers that we are including it as a standard feature in all of our new machining centers. UltiMotion® reduces cycle time up to 30% and significantly improves surface finish quality because it uses software to control the motion system instead of conventional hardware, which means less machine jerk and optimized look-ahead. ”
Hurco Companies, Inc.One Technology WayP.O. Box 68180Indianapolis, IN email@example.comACI Machine Tool Sales2001 Foundation DriveLawrenceburg, KY 40342 www.acimachine.com(502) 839-1441Applied Machine Solutions Inc.6175 Hickory Flat HwySuite 110-379Canton, GA 30115www.appliedmachine.com (678) 880-0893HS&S Machine Tool and Metrology, Inc.2185 Ronald StSanta Clara, CA 95050www.hsands.com(408) 980-8909Machinery Sales Company17253 Chestnut StreetCity of Industry, CA 91748www.mchysales.com(626) 581-9211Machinery Source, LLC6530 Revlon DrBelvidere, IL 61008www.machinerysource.com (815) 547-0990
870 Cidco RoadCocoa, FL 32923321.632.8228