Hurco Companies, Inc. is a global industrial automation company that designs and produces interactive computer controls, software and computerized machine systems for the worldwide metal cutting and metal forming industries.What makes Hurco unique? A commitment to providing better value in its product line through quality made machines and controls that optimize the machine’s ability and the customer’s profitability.
Hurco supplies customers with the most intelligent, efficient and user-friendly computer numerically controlled (CNC) metalworking machinery available. Since it was founded in 1968, Hurco Companies, Inc. has maintained the same mission – to provide unique, innovative software and CNC controls that help our customers maximize productivity through reduced setup time and multi-tasking on the shop floor. We pioneered the use of interactive graphical computer control systems that automate shop floor processes with the introduction of the groundbreaking UltiMax® CNC control. The award winning UltiMax control is hailed as the ultimate in power and maximum in simplicity. Combining PC technology with large memory capacity and state-of-the-art graphical software, we’re able to provide our customer’s with distinct advantages. This innovative approach to using technology has resulted in Hurco acquiring numerous patents and we continually strive to attain even more patents to improve our customers’ productivity. We’ve also established a highly capable, strong design of the machine tool based on finite element analysis (FEA) technology, and other software modeling tools to design, enhance and provide customers with the best combination of the control, software and machining system. Progressive Business Model
Hurco has crafted and implemented a unique business model within the machine tool industry. Our global supply chain, manufacturing and distribution capabilities allow us to engineer, build and ship our products to customers with a short lead-time and at a lower cost. Characteristics of our supply chain model allows us to navigate through the cyclical attributes of the machine tool industry while maintaining our ability to create and bring new products to the market while our competitors’ technologies remain stagnate. We have the ability to track all global customer installations and monitor product performance, which enables us to continually implement timely and effective improvement programs, increasing our product reliability and customer satisfaction. A Global Presence with Multinational MarketsBecause of our successful and effective supply chain, we can consistently provide the same quality machine and control systems at all locations that are compatible with localized market demand. The machine tool market has changed significantly over the past 10 years. Currently, 80% of worldwide machine tool consumption is outside of the United States. Hurco’s selling organizations are strategically positioned to provide full service to customers within their specific markets. Each of our selling companies have resident General Managers and staff who are positioned to work closely with Hurco customers to understand their application requirements. We’re strategically planning to grow in each of these emerging markets.
Helping Customers Compete in a Global Market
Our customers have historically provided components and services within the automotive, aerospace, medical equipment, energy, injection tool and molding, transportation and computer equipment industries. Recent global pressures have dramatically impacted these traditional markets. Hurco is responding to our customers’ need to compete in a true global market because their success depends on their ability to quickly adapt to new environments. In such a dynamic and shifting industry, diversity and flexibility are critical elements for our customers to provide value added machining services to their customers. Our control, software and machining systems provides customers with these attributes which help them operate at maximum levels of efficiency without adding overhead and other non-value added expenses. We provide customers the ability to eliminate process steps leading to, and during the machining process. Our control, software and machine design are driven by our customers’ success under the highest competitive positions. We will continue to work with customers to identify even greater process efficiencies, understanding that our success is dependent upon our customers’ success. Innovative Design and Engineering Approach for Superior TechnologyHistorically, Hurco has been in the forefront of applying leading technology to the machine tool industry by collaborating with true industry leaders in the control technology, software development and machine design areas. Hurco’s marked strength is innovation and combining this innovation with support elements from our close collaborative partners to provide the highest value level product to our customers. Some of these partners include Intel, Microsoft, Yaskawa, DSPCG, CimPlus, Deutchstar (Rexroth), FAG Bearings, Excel Gear, MDSI and Esprit. These strategic alliances are made possible due to our open architecture approach to control and software design, as well as our FEA and modeling capabilities and reliability analysis, which is supported and developed with our partners to yield the best results. It is our belief that to be successful, companies need to focus on their core competencies. In order to bring our customers the highest level of performance, we need to tap into the knowledge and expertise of our technology partners to design and develop products that deliver the best performance for the customer.Hurco will continue to expand its technology capabilities by strategically adding key partners of advanced technology in the areas of motion control, servo dynamics, high-speed spindles, acceleration, graphical user interface and seamless integration onto the shop floor with internet capabilities, along with our advanced machine tool design, broadening product lines and manufacturing capabilities. Over the years, Hurco has established a very reputable vertical machining center product line with customer-recognized software and machine performance capabilities. We believe that the customer needs more than a cast iron source and simple NC controller to be successful in today’s market. Commodicized machine tools only provide peer level competence with low-wage foreign competitors. We plan to continue our high value design approach to our expanding vertical, traveling column, horizontal and turning equipment product lines.
Shop-Floor Software Automation for Seamless Integration of Machining Systems
Hurco’s UltiMax control software is the best knowledge-based graphical control system in the world. It provides customers the ability to seamlessly integrate the machining system into their manufacturing process. As a component of the overall system, our customers can identify and optimize process steps to create a unique multi-tasking advantage over traditional machining processes and their competitors. Hurco’s open architecture approach to software gives us the ability to integrate “best in class” features and benefits from our highly technical collaborative partners. The PC-based control platform provides the customer the advantages of being on the technological curve. Some of the key benefits of the PC-based system include:
Hurco’s knowledge-based programming provides customers the flexibility and simplicity needed to manage their business within this market. Some of the most unique knowledge-based properties allow customers to process high-level machine programs in the most simplistic and easy-to-use manner. The extended benefits are:
Some of the unique knowledge-based programming capabilities Hurco’s software provides are:
Hurco will continue to expand its knowledge-based software capabilities by combining innovation with strategic partnerships to provide our customers with even more ways to optimize their productivity levels.